Research shows an impressive 44% of travelers who plan to stay in a Hilton hotel in the next 12 months have watched a long-form video online in the last week. A brilliant big idea and excellent execution are essential, but a creative strategy based on the right audience insights is equally important. Without that you’re basically hoping your idea will work, when Cortessia Limited knowing would be a whole lot better.
Social media campaigns tend to run across a few different social platforms. You can promote products and services on social media platforms by targeting specific audiences based on demographics and online behaviours. Grow your community with content that educates, entertains, and inspires.
To compare, while social media and email campaigns use one channel, 360 marketing campaigns use both of these channels and more to get the message across. Create beautiful visual content like banners, images, and videos to promote your products, services, or brands. You can strategically place your visual content on relevant websites or platforms to reach targeted users.
Real-time personalisation technology automates data and decision-making to provide relevant recommendations and offers. Awareness-focused campaigns introduce a brand or product to a broader audience. They increase visibility and establish authority on topics through visual branding and thought leadership. These campaigns build an audience that may not be ready to buy now but will think of you when they are ready.
Advertising Disclosure
Tinder’s ‘It starts with a swipe’ campaign shows the platform working hard to change its image as a place where Gen Zs go to hook-up. Nothing wrong with that of course, but Tinder’s first global campaign aims to reposition the app as a place for Gen Z to make meaningful connections. That involved everything from painting Diablo IV scenes on to the vaults of a French gothic cathedral, to bringing the game’s monsters to life in a Chloé Zhao-directed, live-action trailer. Each bit of creative aimed to elevate Diablo IV from just a gaming property to a pop culture phenomenon and the preeminent entertainment source of the year.
- One famous example of an influencer campaign is when NordVPN teamed up with PewDiePie, a famous YouTuber, to promote their special offer.
- But most new marketers still assume that if a campaign’s goal isn’t sales, it can’t be measured.
- This type of marketing campaign can take place on a variety of platforms.
- While goals come first with any good content marketing campaign, I typically use the written word as the foundation of my content strategies.
- While a visually appealing and well-designed website is essential, it’s equally important to ensure it runs smoothly and efficiently.
The MS in Digital Marketing focuses on the skills employers look for, from channel strategy to industry credentials, that give you the edge in a competitive market. DePaul’s MS in Digital Marketing puts you at the center of Chicago’s dynamic tech scene—where you’ll learn by doing, build a standout portfolio and open doors before you graduate. Carnival Australia said that “Play Away on Carnival” shares DNA with the US campaign “Find Your Fun Again,” which was headlined by Parks and Recreation star Nick Offerman. The advertisements, which will roll out across TV, radio, billboards and online this week, demonstrate how a Carnival cruise is the ultimate escape from the ‘same-same’ holiday, the company said in a press release.
These two advantages make 360 campaigns ideal candidates for rebranding, introducing a new product, or simply maximizing the reach and impact of your message. Sometimes companies need to modernize their image to stay relevant in a changing market. Other times, they might want to distance themselves from past controversies or highlight new products and services they offer. It’s a strategic move to ensure the brand remains appealing and competitive. Another thing about building brand awareness is it works best when it’s a systematic effort.
In today’s crowded marketplace, capturing and retaining customers’ attention is more challenging than ever. Marketing campaigns provide a focused and intentional way to cut through the noise and reach your audience with a message that compels them to take action. Whether you’re launching a new product, building brand awareness, or driving sales, a well-crafted campaign can be the catalyst for achieving your business objectives. Marketing campaigns focus primarily on the brand, whether that’s increasing brand awareness, sentiment, or market share. They do this by sharing persuasive messages to encourage consumers to buy.
Once you have a solid plan in place, it’s time to start building the creative elements of your campaign. This is where you bring your brand’s story to life and create a message that resonates with your audience. Choosing the right channels for your campaign depends on your target audience, budget, and goals—research where your audience spends their time online and allocate your resources accordingly. It’s a good idea to revisit your marketing campaigns regularly—at least once a quarter, if not monthly. This gives you the opportunity to assess their performance and understand what’s working.
Products
Gift shops are full of personalized keychains emblazoned with popular names like Mary, John, Rebecca, and David. Coca-Cola understood that people love to find and purchase items with specific names, so they created the Share a Coke campaign designed with personality in mind. Using various advertising platforms, Coca-Cola saw the massive impact personalization could have on its brand after selling more than 250 million bottles in the first few months of its original Australian release. The delivery of the target campaign should form around the type of consumer that is being targeted. If the target market consists of innovators or early adopters, perhaps the delivery of a marketing campaign would be better suited to a medium that revolves around social media. Whereas if the target market is not as in tune with technology, a low-tech delivery of the marketing campaign may be better suited.
Content Formats
The beauty of marketing campaigns is they come in all shapes and sizes. Depending on your marketing strategy, business model, and audience, you can build a cross-channel experience that promotes your brand, increases awareness, and drives more sales. These campaigns can have various objectives, such as raising brand awareness, driving website traffic, generating leads, or encouraging specific actions. Social media campaigns often involve creating and sharing compelling content that resonates with your audience, including images, videos, and posts.
Influencer marketing platforms are specialized software solutions that allow brands to discover, manage, and analyze influencer collaborations. In 2025, these platforms are AI-driven, equipped with creator marketplaces, automated workflows, and real-time analytics. Diversity is the spice of life, and the same goes for content formats in your marketing campaign. Mixing it up with video ads, press releases, and guest blogs keeps your audience engaged and entertained.
This iterative process of learning and optimization is key to achieving long-term success in marketing. Elementor, a powerful website builder, empowers you to create visually stunning and highly effective landing pages without any coding knowledge. Its intuitive drag-and-drop interface, extensive template library, and versatile widgets make it a breeze to design landing pages that align with your brand identity and campaign goals. For example, if you plan to run a social media and email campaign, you’ll need to create social media graphics, captions, and email content, at the bare minimum. It’s a good idea to plan this, including when you need each asset, who’s going to create the assets, and what kind of approval process each piece will go through to make sure everything meets the brief. The goal of PR is to build brand awareness by having other people talk about you and your business.
Proper first-party data management requires a customer data platform, which unifies data sources into a single profile to execute automated campaigns. So, let the power of proper campaign management in marketing propel your business forward and create meaningful connections with your customers. The commercials appealed to both men and women, and the campaign became a viral sensation. The rebranding efforts helped Old Spice establish a fresh, contemporary image and significantly increase sales and market share. In marketing it means including game elements, such as scoring points or leveling up, into campaigns.
Product launch campaigns tend to be costly and bloated with all kinds of tactics and channels that big money can buy. But that doesn’t mean you have to dedicate $200M to a product launch of Windows 95 proportions. Attribution models and marketing automation platforms help measure the impact of each marketing channel, using a deeper understanding of customer preferences and journey touchpoints. Loyalty and referral-focused campaigns encourage your existing customers to become brand advocates. They are rewarded with exclusive, personalised experiences and promotions, and incentivised to spread the word.
Each influencer creates a “Morning Skincare Routine” reel, tagging the brand and sharing a discount code. Adidas implemented CreatorIQ to centralize influencer discovery, contract management, and ROI tracking. The brand focused on long-term partnerships with athletes, streetwear influencers, and creators from emerging markets. If you’re deliberate about all of your marketing activities and break things down into smaller, digestible chunks, then you can get a clear picture of what’s working and what’s not. You’ll want to keep track of those interactions (customer relationship management or CRM tools can help make this easy)—and then find ways to evolve your relationship. A good way to make sure your goal-setting is effective and useful is to use the SMART framework, like we mentioned earlier.
These campaigns usually include a post on social media (by a certain business) that offers prizes if you like the photo, share it on your story, follow the page, or tag your friend in the comment section. Content marketing campaigns revolve around, well, creating any type of content consistently. However, the content should be informative and create value for the audience. The campaigns focus on delivering information, entertainment, or educational content that aligns with the audience. Sometimes, users dislike campaigns that try too hard to promote a brand, product, or service. This type of campaigns are incredibly effective and can boost the brand’s trustworthiness since the content comes from a reliable source – real users.
Marketing campaigns are organized, strategy efforts to promote a specific company goal. That can include raising awareness of a new product or capturing customer feedback. They typically involve a combination of media, including email, print advertising, television or radio advertising, pay-per-click, and social media.
But there are ways to save a brand from oblivion even when the timing isn’t ideal for consumers to make a purchase. While the marketing communication aspect is important when launching a product, what matters most is how well your product fits the market. To achieve product-market fit, you don’t need to operate on a colossal budget or have 20 years of experience in the field. First-party data collection is helping brands with customer understanding, segmentation, and personalisation.
The addition of sportsbook enables ComeOn to offer both casino and sports betting within a unified entertainment ecosystem. Explore your personalized 2025 Wrapped and learn more about this year’s campaign and experience on our 2025 Wrapped hub. Wrapped billboards across Barcelona will showcase how the team listened this year. The partnership will also feature a special Wrapped Party where teammates compare their stats and playlists, giving fans an inside look at the music that fuels the team.
Beloved celebrities like Betty White and Elton John joined Snickers in one of the company’s most successful ad campaigns. In a series of video commercials, the brand used celebrities to portray unlikely behaviors caused by hunger. After receiving a Snickers candy bar, the celebrities transformed into everyday people acting normally, which solidified Snickers as a hunger-beating snack option rather than a simple candy bar. Some ad campaigns challenge society while others simply move with the current, and Dove’s Real Beauty campaign was designed to do the former.
By embedding these forms on your website or landing pages, you can capture leads and grow your email list organically. Elementor’s integrations with popular email marketing platforms like Mailchimp, ActiveCampaign, and ConvertKit ensure a smooth and effortless experience. By incorporating Elementor into your social media marketing workflow, you can create a more cohesive and visually appealing brand presence across all channels.
Digital marketing has proven to be one of the most stable and in-demand fields—even in uncertain times. Earning your MS in Digital Marketing can help you grow into more strategic roles, stay current with evolving tools, and lead with confidence. Strategies Mix macro-influencers (for reach) with micro-influencers (for trust) and employee or customer creators (for authenticity).