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The only other site in the top ten to see growth both compared to September 2024 and August 2025 was The New York Times, up 9% month on month and 3% year on year to 461.6 million visits in first place. NBC News was up 54% month on month (the biggest leap compared to August in the whole top 50 ranking) and 5% year on year to 96.6 million, putting it in tenth place. The BBC and NBC News saw the most traffic growth among the ten biggest news websites in the US in September, according to the latest Similarweb data. Ten news websites saw their monthly visits decline by 40% or more in November compared to a year earlier, according to the latest data from Similarweb.
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The UK-based Sun was the fastest faller, down 59% year on year to 23 million visits per month, according to Similarweb estimates. The biggest year-on-year increases were at The Arena Group’s Men’s Journal, up 309% compared to June 2024 to 25.1 million visits, and Substack, up 57% to 73.9 million visits. The biggest month-on-month increase in June was at The Times of Israel, which saw its visits almost double to 23.7 million in the US https://www.martincid.com/tv-shows/gangs-of-oslo-2023-series-on-netflix/ (up 98%). The other newsbrands to report month-on-month growth were Newsbreak (up 6%), SFGate (4%), USA Today (3%), and LA Times and India Times (both 1%). Similarly six sites reported month-on-month growth for August, with this hugely increasing to 35 in September.
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Newsweek was followed by Axios (25 million visits, up 88% year-on-year) and Politico (50.7 million, up 51%). Visits to People.com were up 27% year-on-year to reach 145.7 million, according to data from digital intelligence platform Similarweb. The remainder of the top ten either declined year-on-year or in the case of the New York Times (up 1%) and the New York Post (down 1%) registered virtually no change in traffic. Since November Similarweb has excluded the figures for edition.cnn.com in its report to Press Gazette since they are counted under the main domain. AP News (98.8 million, up 21%) and Variety (43.8 million, up 19%) also saw growth of over or close to a fifth.
- The New York Times (456.7 million visits) remained the biggest newsbrand in the US by number of visits, followed by CNN (372.8 million), MSN, Fox News and People.
- The biggest increases were at The New York Times (up 9% year on year to 474.5 million visits) and CNN (up 14% month on month to 356.7 million).
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- Some 15 sites saw month-on-month growth, with Newsweek the most visited site to see a boost – up 21% to 82.3 million.
- Among the ten most-visited news sites in the US, Forbes (118.4 million visits) saw the greatest growth, increasing 42.7% compared with October 2023 and 4.7% compared with September 2024.
The Independent is one of several UK newsbrands along with The Sun, Daily Mail, Daily Mirror, Express and the BBC that have recently put focus on expansion in the US. The Daily Mail remained the best-ranked British newsbrand in the ranking (107.7 million visits) in tenth, one place ahead of the BBC (101 million). UK newsbrand The Independent (25.7 million, up 44%) also made the top ten for growth, ranking 39th in the top 50. Newsweek was the fastest-growing news site in the US in February while climate news startup The Cooldown entered the list in 42nd position, according to Press Gazette’s latest ranking.
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